ANTI will be exclusive to Tidal for its first full week of availability, which may hurt her sales, at least in the beginning. That might sound like a disincentive for any artist, especially when it’s so difficult to sell albums at all in these days, but it’s likely that between her sponsorship dollars from Samsung and her co-owner status at Tidal, she stands to benefit more financially from giving away copies through the right partners than by selling them.