Adele is rumoured to be returning to music with an "epic release", which will see fellow artists clear the charts for her.
On top of this, it's thought other artists have decided to change the dates they unleash new music to cater to the star. For example, Little Mix and Sam Smith's records will be available to purchase in early November to avoid clashing with Adele's moment.
"The major labels have realised it's essential they get out any big releases before then because from November 20, it's very likely to be about one woman only. She will dominate pre-Christmas sales.
"That's why Justin Bieber, Kylie Minogue and One Direction are going head-to-head the week before - usually the record companies would want a No1 album with artists that big but in this case they simply want to get the album out there before Adele."