If the song were streamed exclusively at Tidal, Nicki Minaj's "Truffle Butter" would have dropped from No. 15 to No. 19 on the April 11th Hot 100 chart, according to a Billboard analysis. (See explanation of the calculations below.) Beyonce's "7/11" would have lost eight places, going from No. 44 to No. 52; Drake's "Know Yourself" would have suffered more precipitously, descending from No. 57 to straight off the Hot 100; and Kanye West's "All Day" would drop from No. 62 to No. 84.
These theoretical chart positions were tallied assuming exclusive tracks' streams from on-demand audio services would drop 95 percent. Since there are few Tidal subscribers in the United States, where the service launched in November and re-launched under Jay Z's ownership last week, an exclusive track would have only a small fraction of the streams achievable when the song is universally available. Considering Spotify accounts for 80 percent of one major labels streams, according to multiple sources, an estimate that Tidal could account for 5 percent of potential streams is both conservative in this estimation, and generous.
The TIDAL exclusives are there to get people to subscribe not to make an album/single a success (hence why Rihanna gave them American Oxygen & not the single: Bitch Better Have My Money).
The title alone though... How Tidal's Exclusives Could Hurt a Song's Chart Position
