That thing is BEAUTIFUL! yes drag it for not being revolutionary, but there's nothing else that can be done with phones at the moment. They've peaked. And if Apple is using a sapphire screen like rumored, it'll be VERY strong against scratches.
Um... what about it. Galaxy S4 does not have an edge to edge screen. Apple simply removed from the upper, lower, and side bezel to accommodate the larger screen without making the body itself unnecessarily large.