The Evolution of Katy:
“Katy is not into repeating herself, nor are we. This is a very different kind of record from "Teenage Dream": we had to have a strategic campaign that reflects the evolution Katy has gone through.”
Two Christmases:
“Only in June did Katy ask us to sit down and think about deadlines, and come up with a plan to release a record; creatively, she was ready. When we did that, she felt it was far enough along to meet fourth quarter deadlines. Our advice was get the album out before Halloween, and do a long run into the end of the year. Two Christmases is our ambition.”
'PRISM's Multi-Year Lifespan:
“Katy has a massive global footprint, and it’s important for her to touch all fans around globe and let all the markets have their moment in the rollout. This album is going to have a long deep campaign, with multiple singles; its lifespan should take us through a couple years.”
I haven't had the chance to read the article but from what I've skimmed, Capitol seems extremely prepared for this album. The new executives seem like they know what they are doing even more than before.
the queen of milking album era's . we can expect at least 7 singles for this era (1 from the re release)
