Her new pure-pop single is set for lofty launches on the Pop and Adult Pop Songs airplay charts.
As expected, Taylor Swift soared onto radio airwaves with her highly anticipated new single "Shake It Off."
Swift released the high-energy, anti-haters pop anthem Tuesday during her Yahoo! live stream shortly after 5 p.m. ET. The song quickly tallied 1,139 first-day plays on 229 stations that report to the Billboard Hot 100's radio airplay panel, according to Nielsen BDS. The plays translated to nearly 9 million in first-day all-format radio audience.
Big Machine and Republic Records have pulled off an unprecedented feat, as Taylor Swift's "Shake It Off" has closed the entire Top 40 panel in less than 24 hours--a first in Pop radio history. Charlie Walk, Gary Spangler and team, having knocked down Pop in record time, are already preparing a repeat performance at Hot AC next week.
This doesn't impress me anymore since we all know she had a radio deal and that the song was being played on top of every hour on 140 Clear Channels stations.
This doesn't impress me anymore since we all know she had a radio deal and that the song was being played on top of every hour on 140 Clear Channels stations.