The flagship show for the cable network sees streaming spike but a 34 percent drop.
The MTV Video Music Awards saw another year of diminished audience returns on Sunday night. Across 11 Viacom networks, the premiere telecast brought in 6.5 million viewers.
Compared to last year's show, which pulled a similar move by casting a wide net across the cable entertainment suite, the VMAs are down by more than 4 million viewers. All told, the 2015 show grossed just shy of 10 million viewers across all of the networks.
With headlining performances by Beyonce, Rihanna and Britney Spears, this year's VMAs mark a low for ratings on the main network, as well. Last year it brought 5 million viewers, falling from the 8.3 million in 2014.
The network was quick to point to more promising streaming data on Monday morning. A network release touted a 70 percent increase (62.8 million video starts) in streams from VMA day in 2015. Facebook streaming was up 938 percent.
Atrl was SO QUICK to drag Miley for last year's ratings, when she was probably the only saving grace for the ratings last year judging by the lineup of performers they gave her back then. A show with Britney, Rihanna, Ariana and Nicki declining a good 3 million in viewers to last year is actually really sad Guess Miley truly is this decade's queen of the VMAs
people are over award shows and pop culture as a whole, this will only get worse as years go by, aint no more superstars who make you interested and people are sick of the few ones left
tragic views, although it's not surprising given everything is on twitter within 5 seconds these days.
I wish MTV would somehow be allowed to broadcast it live WW (considering most countries have their own MTV). Would get them so many more views and would stop international fans having to use unofficial live streams
The network was quick to point to more promising streaming data on Monday morning. A network release touted a 70 percent increase (62.8 million video starts) in streams from VMA day in 2015. Facebook streaming was up 938 percent.
Clearly people are just streaming more now (where they can skip the **** parts), not surprising since the hosting is always cringy as ****.
If they want good views they should have an artist host like they usually do for the EMAs.
Britney and Rihanna - they were promoted as the stars of the show. Bey wasn't even announced. Plus, the last time Rihanna opened the VMAs, weren't the ratings soft as well? Rihanna, then...
Guess Miley truly is this decade's queen of the VMAs 
