So despite being a big 5H stan, I'm the first to admit that they haven't had the breakout hit everybody has expected them to have. That being said - will Worth It finally be their first real smash? It's already Top 50 on Rhythmic radio and very close to Top 50 on Pop radio, and it only went for adds yesterday. It's also showing a lot of promise on iTunes, hovering just outside the Top 100 despite its low airplay, no music video yet and nonexistent promotion so far. Plus the collaboration with Kid Ink could potentially introduce them to a new audience that will embrace them.
So, will Worth It finally make Fifth Harmony a household name or will it fail to live up to its hype like some of their previous singles?
SYCO/Epic Quintet Selected by iHeart Programmers for Intensive Campaign
"Worth It" by Ffith Harmony f/Kid Ink (SYCO/Epic) has been selected as iHeartMedia's new Rhythmic CHR "On the Verge" track. As always, the selection was made by programmers at the iHeart Music Meeting. The track will be the subject of a six-week campaign with airplay (much of it with On the Verge I.D.), digital and social exposure (the power of 5H's fan base is widely acknowledged). Epic's Todd Glassman will also be dropping in on randomly selected listeners for impromptu dance parties.