Disney Music Head Ken Bunt Gives Us a Guided Tour to the Phenom's User-Driven and Other Revenue
July 2, 2014
The Frozen soundtrack has been in the Top 5 for 27 weeks; in that time, it’s sold 6 million copies worldwide (3 million domestically), and 15 million tracks. So, yeah, that’s a lot. But Disney Music chief Ken Bunt points out that the music piece of the massive Frozen empire is considerably bigger than that.
"It’s one thing to sell albums and tracks, and the streaming numbers are just ridiculous," Bunt relates (and more on streaming in a moment). "But in terms of user-generated content, I don’t think anyone’s seen anything like this on the music side yet. We’re claiming and monetizing that."
With video and audio streams in the neighborhood of 1 billion, the phenomenon has been self-sustaining—the official versions inspire amateur ones, and these in turn send fans, friends and families back to the originals, and so on.
The soundtrack alone will pay the movie's production costs
Only if each copy has gotten an average profit of like $25, which is unlikely. Even if the album cost such an ungodly amount, that would be before taking into account retailers' cuts and the cost to manufacture and ship/stock the discs.
Only if each copy has gotten an average profit of like $25, which is unlikely. Even if the album cost such an ungodly amount, that would be before taking into account retailers' cuts and the cost to manufacture and ship/stock the discs.
1 BILLION streams.
Advertising from the songs on Youtube.
6 million album sales.
15 million single sales.
Mmm, one can speculate, but I don't see that it's a fact that the music paid for the production cost.
Isn't a stream's royalties like a fraction of a cent? So a billion is, what, less than $10 mil?
15 million singles sales - Well in US prices that would be less than $20 mil. Likely the average isn't US price, but still.