Ghost Town DJ's' 1996 Hit 'My Boo' Reaches New Hot 100 High Thanks to Viral Dance Video

Twenty years after Ghost Town DJs scored a Billboard Hot 100 hit with “My Boo,” the hip-hop group returns to the chart powered by increased streaming and downloads. The source of its comeback stems from a viral meme called the running man challenge, soundtracked by "My Boo." The meme was initially sparked by videos shot by Kevin Vincent and Jeremiah Hall, two high school students from New Jersey.

“My Boo” re-enters the Hot 100 at No. 29, besting its previous peak of No. 31 -- achieved on the Oct. 12, 1996 chart. It concurrently returns to the Hot R&B/Hip-Hop Songs chart at No. 14, topping its original No. 18 peak (Aug. 24, 1996 chart).

The song sold 35,000 downloads in the U.S. in the week ending May 5, according to Nielsen Music (up 47 percent compared to the previous week). In turn, it debuts at No. 8 on the R&B Digital Songs chart. Domestic streams for the cut skyrocket to 12.3 million plays during the tracking week -- up 147 percent. Of the total streams, 80 percent come from YouTube, while 1.5 million Spotify plays also contribute toward the charts.

While athletes were first to adopt the craze, several user-generated clips posted in the last few weeks have amassed millions more streams, counting towards the song’s advancement on the charts. From police units to international airlines creating their own videos, the challenge has gone global.

Originally posted by MANUELF I thought it was only if 25 or higher

Originally posted by MANUELF I thought it was only if 25 or higher

Songs go recurrent if they drop below #50 after 20 weeks or #25 after 52 weeks- the song has to be decreasing in chart points.

They can come back if they have enough points to re-enter the top 50 & are increasing in chart points, though the exact rules are a bit unclear, as Billboard seems to handle it on a case-by-case basis.