Shura doesn’t look exactly like the greatest new pop act around as she ambles along the street to meet me outside a Brighton café. Pint-sized in baggy denim, with sunglasses, a high beanie hat and giant headphones perched facing forwards above her ears, continually lighting and relighting a roll-up, it’s unlikely that there are any stylists gaining employment from the 24-year-old’s rise. “I couldn’t be a Taylor Swift. I would really suck at being Taylor Swift,”she tells me. “One of the strengths of my project is that I absolutely don’t look like I would be making this kind of music.”
But she’s learning how to operate in this world. “It’s about mystery, isn’t it? People like Prince or Madonna, they’re kind of superhuman. You can’t imagine them burning their toast and there’s something really exciting about that. Maybe in 10 years, if things go well, people will have forgotten that I ever came from the bedroom.” I can see things going very well indeed.