Director Francis Lawrence "I knew Lawrence's ability as a director is so much higher than what I could do."
- I'm A Slave 4 U
- Whenever, Wherever
- Just like a Pill
- Sk8er Boi
- Cry Me a River
- Pump It
- Buttons
- Circus
Cinematography Thomas Kloss
- Conan
- From Janet. To Damita Jo: The Videos
- Jennifer Lopez: The Reel Me
Art direction Charles Infante
- Don't cha
- Beautiful liar
Editor Jarrett Fijal
- Born That Way
Choreography Laurie Ann Gibson
- Poker Face
- LoveGame
- Paparazzi
- Telephone
- Alejandro
Quote:
The main idea behind the video is that of Gaga getting kidnapped by a group of supermodels who drug her, and then sell her off to the Russian Mafia for 1 000 000 Russian rubles. It takes place in a fluorescent white bathhouse. The video begins with Gaga sitting in a white throne in a brightly lit white room. Wearing a golden dress and razor blade glasses and surrounded by people and a harlequin Great Dane, she has her finger on the mute button of an iPod speaker, and as she releases it, the song begins to play. A dim bath house is then shown, and bright light pans across the walls, activating fluorescent lighting that shines through a sign that reads "Bath Haus of GaGa". As the first hook of the song begins, a group of female dancers wearing white long-sleeved leotards with knee high boots and matching crowns crawl out of white, coffin-like pods. The center pod has "Mons†er" written on it, and Gaga emerges wearing a similar outfit to the others, who begin to dance behind her. A pastiche of following scenes alternates between Gaga singing to herself in front of a mirror and lying in a bathtub.
When the chorus of the song begins, two women pull her out of the bathtub, rip her clothes off and force her to drink a glass of vodka. As the second verse begins, Gaga, wearing a diamond-covered outfit topped with a crown, seductively dances for a group of men bidding for her. She straddles one of the men, played by Slovenian model Jurij Bradač, and performs a lap dance for him. Afterwards, he raises his bid and becomes the highest bidder for her. When the chorus is played for the third time, Gaga is shown wearing a faux polar bear hide jacket. She walks toward the man, who is sitting on a bed, unbuttoning his shirt and drinking a glass of vodka. Gaga has a look of indifference on her face and removes her jacket and sunglasses. Suddenly, the bed spontaneously combusts with the man still sitting on it and Gaga sinisterly sings in front of the flames. The video ends with her lying beside a smoldering skeleton, on top of the destroyed bed covered in ashes. With soot smeared across her body, she calmly smokes a cigarette, while her pyrotechnic bra activates.
I don't think Gaga has ever looked prettier than in the close-ups where she's more stripped down
Tim Stack from Entertainment Weekly
This music video really makes us appreciate everything Gaga actually brings to pop music. She's exciting to watch, plain and simple. [...] We need someone like Gaga to really bring it. To put actual thought and care into her product so that it feels alive.
Jennifer Cady from E!
the old Gaga is over, here's the brand-new Gaga: the one who seems to delight in pushing the boundaries and exploring all manner of sexual proclivities.
Jocelyn Vena from MTV
2010 MTV Video Music Awards Video of the Year
Best Female Video
Best Pop Video
Best Dance Music Video
Best Direction in a Video
Best Choreography in a Video
Best Editing in a Video