No stone was left unturned by the folks at Gaga's label and distribution company (Interscope and Universal Music Group, respectively) when it came to finding opportunities to promote the album and to sell it in unconventional ways and locations. "Born this Way" is stocked everywhere from Starbucks and CVS Pharmacies to Whole Foods and Walgreens.
The one unconventional promotion that Gaga's record company wasn't affiliated with was Amazon MP3's amazingly low 99-cent, one-day discount on the set on May 23. Sources indicate that the stunt may have brought in more than 300,000 downloads of the album alone.
Considering it was only two weeks ago when industry folks were projecting that "Born this Way" was "only" going to sell around 500,000, having it approach 1 million (even with Amazon MP3's 99-cent stunt sales goosing the first week) is mighty impressive.
Buy it for $9 wholesale.
Sell it for $1 retail.
300,000 album sold @ $8 net loss = $2.4 million down the drain.
Getting lot and lot of publicity for a product you're trying to sell: Priceless
Might be more effective than spending that $2.4 mil on a SuperBowl commercial.
Amazon's song toward the haters who think they are stupid to do this:
I don't care, eh eh eh eh
I don't care, eh eh eh eh
I just made $34 billion last year
heh heh heh heh
Now I expect ALL these bitches to be mad and say Gaga doesn't deserve the sells or "cheated" but EVERYONE will deal. I hope they do the same with EVERYONE now so everybody will shut the **** up.
i just dont understand how people can be so impressed about the sales when the album is basically being given away.
how can we compare a 0.99 cent album to albums that are priced regularly?? i do like the album though.
The album is expected to do ~1M in its first week.
Even though a lot of people who downloaded the album on Amazon were actually going to buy it with or without the discount, I'll let the 300k from Amazon disappear.
700k for a Pop album, in 2011, and in May were sales are worst isn't impressive?
Oh, and Gaga / Interscope has nothing to do with the discount that Amazon made.
The album is expected to do ~1M in its first week.
Even though a lot of people who downloaded the album on Amazon were actually going to buy it with or without the discount, I'll let the 300k from Amazon disappear.
700k for a Pop album, in 2011, and in May were sales are worst isn't impressive?
well the week is not over and the album is still 0.99 cents. im guessing HALF of the sales will be from that alone. i know it wasnt the labels idea (as they report) but even so billboard will still count the 0.99 cent sales as an entire album so the numbers will be really inflated. just an observation.
but hell yes i am impressed. gurl is slaying everyone right now.
This isn't the first time Amazon has done this. All these people that are so concerned should have been up in arms when "Day & Age" was sold for $0.99 as well. Just goes to show that it's just because it's Lady Gaga that people have something to say.
Even as a huge GaGa fan im mad at this. What happens when her next album "flops" when it only sells 600k first week, without the help of $0.99 album sales.
they are the ones who are losing !
