And yet for Perry, the Super Bowl is extremely valuable, and not merely for the huge exposure it will provide her. (This year’s Super Bowl was the most-watched television broadcast of all time, and provided halftime act Bruno Mars with a healthy sales bump.) With this booking, Perry obtains something she’s sought throughout her career — credibility.
Perry is certainly famous — for as widely-watched as the Super Bowl is, it’s hard to imagine a pop music fan tuning in who isn’t aware of at least one of her hits. And yet she’s one among a very crowded field, a set of young female pop stars including Lady Gaga, Rihanna, and Miley Cyrus, all of whom strive to define themselves and none of whom is a uniting figure. She’s a solid hitmaker with no real persona or standout trait (notably, she’s the only halftime show performer since the Janet Jackson incident to never have won a Grammy). While Madonna, Beyoncé, and Bruno Mars were already alone in their fields when picked for the gig, Perry feels like she has something to prove.
But in February, she’ll be the only performer in her particular cohort to have played the Super Bowl. This is an opportunity for the singer behind some of the biggest pop songs in the world to become, if all goes well, one of the biggest pop stars in the world.
I'm sure her and her team are smart enough to put on a spectacular show and make sure everything works the way they planned it, she HAS to do great, her team won't let her down.
I've said it since the news broke: her moment to cement her status as an icon is coming. I have no doubt she'll succeed. She's already a superstar. After the Super Bowl, she'll be a legend.
She’s a solid hitmaker with no real persona or standout trait (notably, she’s the only halftime show performer since the Janet Jackson incident to never have won a Grammy).
While Madonna, Beyoncé, and Bruno Mars were already alone in their fields when picked for the gig, Perry feels like she has something to prove.
