In other ex-1D news, RCA’s ZAYN—having jettisoned his surname and stuck down the caps-lock key upon parting ways with his old mates—is blowing up out of the box with lead single “PILLOWTALK.”
The track has been racking up impressive sales and streams worldwide.
Upon its release last week, “PILLOWTALK” promptly plumped up at retail, moving more than 80k domestically on day one (1/29) and about 200k in its opening weekend. It summarily displaced the week’s other big new single, Rihanna’s “Work” f/Drake, from the #1 perch on the iTunes singles chart—in the U.S., U.K. and more than 60 other countries. (It’s currently #2, behind Drake’s new joint).
The track has earned some 8.2 million global streams on Spotify, with about 3m in the U.S. alone. It tops the streaming service’s Global Viral 50 chart. In the U.K. it will challenge Adele’s “Hello” as Blighty’s most-streamed track in a single week ever. It’s also the most-streamed track for any male artist on day one in the U.K.
A steamy video for “PILLOWTALK” accompanied its retail and radio bow; by early Monday it had earned about 27 million views.
x
Slay.
