In an email, Jonas's publicity team admitted what was obvious: He too was deliberately seeking the approval of gay men. "Nick's audience has long been diverse and he appreciates and loves all of his fans," they said. "With the roll out of his new album and TV show, it was important to him that he reached and embraced all of his fans and that includes the LGBT community."
When I later confronted Jonas on the phone about how some LGBT people have seen his marketing strategy as exploitative, he went on the defensive. "I think it's really ignorant," he told me. "I think nobody should be wrong to embrace a large part of your audience, whether they're gay, straight, bi. It's all the same at the end of the day. Music is a universal language."
So far, Jonas's gay appeal seems to have worked. Although his songs haven't become global smashes, his album has hovered in the top five on the iTunes charts all week, and he has sold out several concerts.
What is he clocking? He essentially said "of course I'm pandering to them, they're the only people buying my singles." There's nothing genuine about it.
What is he clocking? He essentially said "of course I'm pandering to them, they're the only people buying my singles." There's nothing genuine about it.
I don't see why we're complaining. Once the LGBT community established themselves as a commercial force, we saw a plethora of companies come out and publicly support equal rights and "pander" the gay community. God forbid a straight guy try to do it
I don't see why we're complaining. Once the LGBT community established themselves as a commercial force, we saw a plethora of companies come out and publicly support equal rights and "pander" the gay community. God forbid a straight guy try to do it
True.
I don't understand why the gay community is attacking Nick Jonas. You are all consumers just like the rest of us.
I honestly think it's ridiculous that he's being accused of "pandering to the gays" like it's really an issue. Who cares? The LGBT community had some real threats out there, but we're mad that a straight man is making himself eye candy to us?
If anything, it should be empowering for us. Straight guys relying on us to sell records. I own you, bitch.
At least Gags looked comfortable around ha twinks while doing so, and offered a little more than the sporadic "I love the gays!!!" tweet.
Quote:
Originally posted by Josh
Least Gaga was going to Gay Prides and doing speeches
all Nick Jonas is doing is auditioning to be a Sean Cody model
But why is there no uproar behind Gaga doing this?
First it was the homosexuals, then it was bullied teens,
then she tried with the urban community but that didn't work out.
What's next?
it's obviously a marketing strategy. i mean, i don't even think that's necessarily that bad of a thing but come on. he just wanted to build a fanbase. i know he'll never admit it but still