UPDATE2:
While Sony’s projection for her bow is around 1.4 million, industry handicappers now believe Queen of Pop Adele could see a debut in the neighborhood of
2m for her new full-length, 25 (due 11/20 on XL/Columbia). The set has scored
250k+ in preorders across all vendors in its first five days and remains parked atop the iTunes album chart around the globe (85 countries made it #1 as soon as the preorder phase began on Friday). Can it hit 300k before the week is out?
http://hitsdailydouble.com/news&id=298261
UPDATE:
Following this series of calculated moves, the album immediately shot to #1 in country after country,
while the single will sell north of 1m in its first week, obliterating the previous record.
The plan is for the LP to own physical retail from release date through the end of the holidays; hence, it will be everywhere from supermarkets to truck stops, including a major, major initiative from Target, its centerpiece a deluxe exclusive version of 25 with three bonus tracks.
If the overall plan is carried out properly, Adele CDs will be stacked so high at the cash registers that shoppers will be tripping over them. Clearly, the initial order will need to be massive in order to blanket retail. Some handicappers believe 25 will debut with 1.5-1.7m, eclipsing the 1.3m first week of Swift’s 1989, though not approaching the record of 2.4m set by NSYNC’s No Strings Attached back in 2000.
http://hitsdailydouble.com/news&id=298224
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Previous Title:
HDD: "Hello" 750k; '25' 200k pre-order; 2.3M US Streams(Sat)
Adele keeps breaking records.
In three days, “Hello” has sold more than 750k across all platforms and could possibly finish the week with 1 million-plus. That follows the single’s new one-day record of 400k-plus.
Per label sources, "Hello" also set the single-day U.S. streaming record on Saturday with a whopping 2.3m total streams. The previous record-holder was Columbia labelmate One Direction’s “Drag Me Down,” with 1.8m U.S. in its first day. And it's not like Adele is driving fans to Spotify and Apple Music to get those numbers, as Bieber and 1D have done. Indeed, she's not doing anything—it's happening organically.
Meanwhile, the video has surpassed
70m views. it's also the new Vevo one-day record holder,
delivering 27m-plus views in its first 24 hours.
As for the album 25 (due out 11/20),
preorders across all platforms are over 200k after three days—and that is one helluva fast clip.
http://hitsdailydouble.com/news&id=298203
