Quote:
Effective with the airplay week of MARCH 11-17, 2012, the following changes will be made to MEDIABASE Published Panels. New audience data will also be put in with this change which will appear on the MEDIABASE site late FRIDAY,*MARCH 16th.
Top 40
Add: WBBM/CHICAGO Moves from Rhythmic
Add: WJFX/FT. WAYNE Moves from Rhythmic
Add: WJBQ/PORTLAND, ME
Drop: WSTW/WILMINGTON, DE Moves to Hot AC
Note: WSPK will now be listed as HUDSON VALLEY, NY (Market #39)
Rhythmic
Add: KSGG/RENO
Add: KEZE/SPOKANE
Drop: WBBM/CHICAGO Moves to Top 40
Drop: WJFX/FT. WAYNE Moves to Top 40
Urban
Add: WPHI/PHILADELPHIA
Urban AC
Add: WMGU/FAYETTEVILLE, NC
Add: WRBO/MEMPHIS
Add: WRNB/PHILADELPHIA
AC
Add: KURB/LITTLE ROCK Moves from Hot AC
Add: KBZN/SALT LAKE CITY
Add: WMGF/ORLANDO
Add: WHOM/PORTLAND, ME
Drop: WSRW/GRAND RAPIDS
Drop: WLRQ/MELBOURNE
Drop: KRBB/WICHITA
Drop: WSRS/WORCESTER, MA
Drop: WEZF/BURLINGTON Moves to Hot AC
Hot AC
Add: WEZF/BURLINGTON Moves from AC
Add: WMGX/PORTLAND, ME
Add: KMXW/RENO
Add: KLCK/SEATTLE Moves from Alternative
Add: WSTW/WILMINGTON, DE Moves from Top 40
Drop: KURB/LITTLE ROCK Moves to AC
Note: WHUD will now be listed as HUDSON VALLEY, NY (Market #39)
Rock
Drop: KTUX/SHREVEPORT Moves to Active Rock
Active Rock
Add: WJBX/FT. MYERS Moves from Alternative
Add: WXNR/GREENVILLE, NC Moves from Alternative
Add: WHXR/PORTLAND, ME
Add: KTUX/SHREVEPORT, LA Moves from Rock
Drop: KFRR/FRESNO Moves to Alternative
Alternative
Add: KFRR/FRESNO Moves from Active Rock
Add: WCYY/PORTLAND, ME
Drop: WJBX/FT. MYERS Moves to Active Rock
Drop: WXNR/GREENVILLE, NC Moves to Active Rock
Drop: KLCK/SeatTle Moves to Hot AC
Triple A
Add: WCLZ/PORTLAND, ME
Regional Mexican
Drop: XOCL/SAN DIEGO
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Source.
Basically, a few stations are switching formats, being picked up from not monitoring, or being dropped. This shouldn't affect the overall airplay we get everyday since that includes all stations, including non-published ones. What we should see though is changes to format totals.
After the change, here should be the new total stations for each format:
Top 40: 156 (+2)
Rhythmic: 79 (=)
Urban: 68 (+1)
Urban AC: 75 (+3)
AC: 91 (-1)
Hot AC: 95 (+4)
Mainstream Rock: 19 (-1)
Active Rock: 70 (+3)
Alternative: 55 (-1)
Triple A: 24 (+1)