NEW YORK, May 1, 2014
Absolut Vodka and the Grammy Award-winning Lady Gaga have joined forces to transform the concert of the season – artRAVE: the ARTPOP Ball, in support of the number one bestselling album ARTPOP - into an experience of a lifetime for a few lucky fans. Throughout Lady Gaga's US concert tour, Absolut will provide the opportunity for lucky fans to watch the performance from the Absolut ARTPOP Lounge – a one-of-a-kind, onstage bar created to be part of the theatrical set – while sipping custom cocktails like the "Absolut Gaga" (ginger ale, apple sparkling cider, grapefruit and Absolut).
How will Absolut transform a Lady Gaga lover from a spectator to part of the spectacle? T
wo lucky fans at each concert in the United States will be chosen in real-time each to have their seats transformed. Fans also have the chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #Absolutgaga contest at www.absolutgaga.com. Fans are encouraged to share creative ideas for how they would transform their community for a chance to win.
"At Absolut, we believe transformative collaborations are the cornerstone of creativity," said Joao Rozario, Vice President, Vodkas, Pernod Ricard. "Absolut – a brand with a rich history of innovative collaborations with artists spanning art, music and fashion – and Lady Gaga, a beacon of creativity and individuality, are coming together to add awe to an already inspiring entertainment experience."
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This show is going to be unlike anything we've ever done before, so get ready to party," said Lady Gaga. "Thanks to Absolut, we have created a special experience where fans can actually sit inside the stage and have their own bar. It's going to be a huge rave in the spirit of art and creativity."
"We are thrilled to play matchmaker in bringing together two celebrated icons: Lady Gaga and Absolut," said Russell Wallach, President of Media & Sponsorship, Live Nation. "This unique collaboration not only gives Gaga devotees unprecedented access to their favorite artist, it seamlessly integrates Absolut into the transformative concert experience."
Source:
http://www.digitaljournal.com/pr/1889689
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