In March, Lady Gaga became the first person to reach one billion views of her music videos on the Internet. Today, she hit the one-billion mark on YouTube alone.
At the time of writing, uploads from Lady Gaga’s official music video channel, including the MTV Video Music Awards-winning videos “Poker Face”, “Paparazzi”, “Bad Romance” and “Telephone” feat. Beyoncé, have a total of 1,000,059,920 views.
Lady Gaga is the most popular singer on almost every major Internet website. Besides dominating YouTube, she also has the most subscribers on Twitter and Facebook. Earlier this year, Gaga was named the most searched for celebrity on Google. Photo: Meeno
I would say it is very important - it is basically virtual 'word of mouth' which is the best way to ascertain customer satisfaction and potential future demand.
