Opposite fierce competition on the evening, including a high rated down-to-the-wire “Sunday Night Football” contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the “2011 American Music Awards” made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m.among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 – 8:00-10:00 p.m. average). In addition, ABC’s “AMA” broadcastwon its 3-hour time period over “Sunday Night Football” to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54),Teens 12-17 and Kids 2-11.
The “American Music Awards” was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience(4.3/10). In fact, the “AMAs” grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). In fact the “American Music Awards” posted its highest Teen 12-17 number in 7 years – since 2004.
Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the “2011 AMAs” among Total Viewers and Adults 18-49. In fact the show generated ABC’s top Adult 18-49 number in the time period with entertainment programming in 9 months - since the “Academy Awards” on 2/27/11.
An estimated 32.0 million viewers watched at least some portion of the “2011 American Music Awards” on ABC during its 3-hour broadcast – unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.
I just wanted to say that Adam Levine butchered MOVES LIKE JAGGER so badly that I deleted it off my ipod. I thought he had an amazing voice before this performance and was completely let down by how horrible he sounded. So whats his excuse? Does he **** Dr.Luke too for amazing hit songs?
MLJ underperformed last night.. I heard Adam was sick, I mean he tried but didn't sound as good and Xtina (I love her but..) Oversang and looked hoochie with her boobs busting out. They need a better performance
MLJ underperformed last night.. I heard Adam was sick, I mean he tried but didn't sound as good and Xtina (I love her but..) Oversang and looked hoochie with her boobs busting out. They need a better performance
They need???....they need nothing at this point...
Why do white people just put black people under the R&B/Soul catagorey... They just assume because they're black and make music it has to be R&B. I am ****ing done.
+111111111111
any (sane) ATRL-ien knows better, whoever labels LOUD R&B/Soul is ****ing DUMB.
I am ****ing done.