Quote:
Originally posted by DoctorIce
Great. Since moving to ITV1, his show's been getting an additional million viewers. Gaga's presence could bring the ratings up to around 4.5m. 
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To be honest, I don't think it has anything to do with ITV. Generally BBC is more popular... I think the thing was that it was the return of Jonathan Ross that proved a ratings draw. Whether or not he'll sustain that popularity is in question.
Example: the CBB premiere on Channel 5 was seen by 5.5M, but that dropped to 3.7M the next night.