Mr. Carter, Lady Gaga’s manager, said the prerelease promotional campaign for “Born This Way” had been in full swing for six months. “If you look at ‘The Fame,’ ” Mr. Carter continued, referring to Lady Gaga’s first album, “it wasn’t marketing ploys that drove the success of that album. It was the quality of the content and Gaga’s willingness to go around the world and play for the fans, do the promotion, do the TV shows, visit the radio stations and the club D.J.’s. There’s a lot more of that than there are marketing ploys.”
That means the promotion for “Born This Way” is far from over. “This is where the work begins,” he said.
i can't believe he heads her street team
, they need to close some of those giant threads.
