It still doesn't make sense to me. Do we have an article about this? Yes, people shop most on the weekend but can clicking a link and taking 10 seconds to download a song really be considered "shopping"? You can't tell me that that's a huge time commitment that people get around to do more on the weekends. I can see maybe a slight increase but nothing "significant". It just seems like people have been saying it a lot this week all of a sudden...
People have more free time period!
New music purchase to go with their weekend trips, nights out.. etc.
I thought it was common knowledge that the end of the week for sales is bigger than earlier in the week because school is out, which is when people usually shop the most.
but on the weekends less people are online. statistically monday is the busiest day for internet