Umbrella is the most iconic & orignial video Rihanna has ever done. Most people would recognize the bob, black everything, choreography and they epic water effect movements. Its CLASSIC Rihanna. Next would be disturbia... You will not come for Umbrella.
I don't understand why you guys try to fight the decade title. This is MuchMusic anyways, it doesn't matter that much. But Bad Romance is definitely Top 3 without any argument. It represents the song well, it has simple, yet iconic choreography, stunning costumes and visual effects, and a plot throughout the video. To say the video doesn't deserve the #1 is totally bogus. Other videos deserve it too, but you just have to deal with the fact that it is one of the best videos of the decade.
I don't understand why you guys try to fight the decade title. This is MuchMusic anyways, it doesn't matter that much. But Bad Romance is definitely Top 3 without any argument. It represents the song well, it has simple, yet iconic choreography, stunning costumes and visual effects, and a plot throughout the video. To say the video doesn't deserve the #1 is totally bogus. Other videos deserve it too, but you just have to deal with the fact that it is one of the best videos of the decade.