They should have had "feat. Tony Bennett" added to the title to help boost the sales.

I still have hope that they know what they are doing, in first two weeks they wanted it to build some airplay on its own without excesive promo, they are releasing video to keep the buzz and help stabilize the song, also probably preorder next friday. That will keep the song buzz going and then aftee three weeks song will hopefully be stabilzied, growing on radio still, and then bam, two weeks before album they will do all possible tv show, resulting in it shooting up the charts right before the album. allso this way she could promote album together with the song and also album would benefit from SPS and from song smashing around release. Also there is not even bigger shows until October anyways

Ofc this is hypotheitical if everything would go acording to the play

She could have even gotten away with "feat. Drake". All she would have to do is claim his verse was just a perfect illusion which is why you can't hear it.

Tea

Happy for the video, I was afraid for a long wait, but welp for iTunes, at least Spotify is stable, not bad, hope the video will be viral.

Exactly. everyone should just try to breathe and realize that there's a bigger picture at play here. Im SURE they've mapped everything out with a detailed strategy leading up to and even after the album release. I trust them. The song has only been out a WEEK. The album doesn't come for over a month. Have faith.

Bobby being a good manager wasn't true, it was a perfect illusion

yeah also the fact that album single timespan is shorter than ever makes me think it's part of their plan

Maybe this will be a weekend song, the said

We'll have to wait and see what happens.

I feel like she should of released the #2 best song of the album for the lead so it could smash alongside the album and both of them would give hype to each other, a quality song that is undoubtedly amazing would be great for this 6 week single > album plan

Agree.

About the second single or promotional, I will release the music video with Florence the day of the release of the album with a video directed by Jonas Akerlund

Except in Brazil

Are you guys whining about the music video? Like there is gonna be any difference? If the MV is good it will get like 150M views, if not then just 100M views. In both cases THIS WILL NOT BE A HIT. The GP has taken its decision.

I hope this is the case


Single #2 shall be chosen according to consumer metrics imo (the album track that is being played on radio after album release, the highest album track in Spotify and highest on iTunes) these factors should be noted