i don't see it as AIA was promoted, she just liked to do it, all while her real singles (Hello and WWWY) were the official singles. and the sales effect when AIA got performed was insane, esp after carpool and grammys
all of ATRL literally were floored by the effect it got.
anyway:
Quote:
Capping the Hot 100's top 10, Adele's "Send My Love (To Your New Lover)" climbs 12-10, as the third single from 25 becomes the set's second top 10, following 10-week No. 1 lead single "Hello." (Second single "When We Were Young" reached No. 14.) "Send," Adele's sixth career Hot 100 top 10, also enters the top 10 on Radio Songs (12-9; 79 million, up 8 percent) and Digital Songs (11-10; 51,000, up 9 percent). It retreats 20-22 on Streaming Songs, although with a 1 percent gain to 8.4 million.
http://www.billboard.com/articles/colum ... -10th-week
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51k, great!
and #9 on radio songs? so i guess it's actually just ahead of NM?
Yas @ Sia, Zara and Ariana too 
