To me, it was clear to me that Sony had the best press conference at the Electronic Entertainment Expo (E3). And the data from Facebook reinforces that, based on a social media analysis of the impact of the different press events on what people were talking about.
Facebook worked with Pulsar to track conversations about E3 on Facebook from June 7 to June 14. It focused on the publishers who hosted a press conference at the show.
Sony had the largest share of voice among publishers who hosted a press conference, capturing over 30 percent of the conversation from June 7-14.
The most-discussed game titles after the press conferences were The Elder Scrolls: Legends (Bethesda), God of War (Sony), Titanfall 2 (Electronic Arts).
“This really shows that people are talking about games on Facebook,” said Rick Kelley, vice president of global gaming at Facebook. “It’s exciting to pull those insights together to inform more of the industry.”
Leo Olebe, director of games partnerships, said, “Our job is to connect people with the games they love. This data is based on a live feed of what people are actually feeling and connecting with.”
Harry Styles has more twitter followers than Adele yet Adele drops an album that sells better than the whole One Direction Album Discography. Twitter is a LIE.