After their first eras, the GP begin to turn against them and the media also starts trashing them. Let's look at the victims of this:

1. Jessie J: She had a successful era with her first album, Who You Are. She started receiving criticism and hate from the GP as her second era kicked in. The Voice did turn people against her though to be fair.

2. Alexandra Burke: She also had a successful era with her first album, Overcome. She also started recieving criticism and hate from the GP as her second era kicked in. Radio 1 blacklisted her, her guest judge stint on X Factor turned most people against her, her second album, Heartbreak on Hold flopped and SyCo (her label at the time) dropped her.

Other female artists which could be considered are Rita Ora, Pixie Lott and Leona Lewis but Rita pretty much made people hate her due to her overexposure (especially with only ONE album out) and her attention-seeking.
Leona wasn't really hated but she was more in the background where as Pixie Lott fell off after her second album.


I can't think of any other artists

Sexism

In my opinion, there's a correlation between the (short) shelf life of female popstars and the importance of hype in the UK industry. All of them were overhyped in their first era, which led to them getting overexposed extremely soon, especially as the industry was busy overhyping new temporary popstars when these girls released their sophomores.

The fact that airplay from 2-3 specific stations is so instrumental to the chart run of a song and the old release method (5-6 weeks of hype building and then an official release to ensure a good chart peak) are the reasons why hype is more necessary in the UK than in other markets. There just weren't many "organic" pop hits.

Same applies to male popstars. Like, where's John Newman and Conor Maynard? Or the X Factor winners?

Duffy, Joss Stone and Natasha Bedingfield are other perfect examples.

Honestly people grow tired of things really easily here, even Adele who is literally the most likeable artist of them all has people saying "ugh not her again" nowadays. I think we just love to complain here in the uk

Pixie lott too right?

Joss had 2 successful eras in the UK though. And she went indie after her 3rd album anyway.

Her last studio album was like in 2011. To be fair she's taking too long

This happened in the 90's too.

Melanie C's first album was a huge seller with a million copies and 2 #1 hits. Then she released her 2nd album, only 100k, no Top 5 hits and dismissed by he record label.

Well Jessie J and Alexandra became hugely unlikable both after appearing as judges on tv shows.

At least we don't give up on our newcomers. If Meghan Trainer was a Brit pop girl she would have been fogotten before Thank You was released

She released an album back in 2014 I think

She released an album in 2014 but it & the singles bombed hard.

I'm from the UK too and getting bored of artists quickly isn't really a good reason. They should be given time to blossom and show their true potential. Like another poster said above, I think artists tend to get overexposed really quickly.

Messs what???

Jessie J was hated more or less from the beginning.

And Alexandra Burke wasn't really blacklisted from Radio 1, they playlisted Hallelujah, Bad Boys, Broken Heels and Elephant, and Radio 2 playlisted The Silence.

Capital was probably worse because they never played her after Start Without You.

And it didn't really matter if Radio 1 played All Night Long because basically every other radio station in the country did.

The same happened to Duffy, a huge mess they are. Adele is the only one safe, and Cheryl has been consistent over 4 albums which is very hard to do

"ok.com" was just a joke but the public took it as bigheaded and egotistical.