The Katy Perry Game Flopped, So Its Makers Signed Taylor Swift
The company behind “Kim Kardashian: Hollywood” just announced plans to develop a new mobile game with Taylor Swift later this year. It turns out Swift will be filling a blank space on the company’s balance sheet after its app starring her rival Katy Perry flopped.
“Katy Perry Pop” was one of Glu Mobile’s “biggest disappointments” in the back half of last year, Chief Financial Officer Eric Ludwig said on an earnings call Wednesday. The company cited the game’s poor performance as the reason it cut its revenue and profit forecasts for 2016.
The hope that Swift — who Glu CEO Niccolo de Masi referred to as “the most popular person in the world” — will lift the company’s performance is of note given the very public feud between the two pop stars. It’s widely believed that Swift’s “Bad Blood” is about Perry, and there’s a long history of both stars subtweeting each other and drawing celebrity friends into their lines of fire. Now, the feud will extend to the iTunes App Store.
