January continues to be a good month for Lifetime original movie premieres, with the network’s Saturday night debut of “Toni Braxton: Unbreak My Heart” becoming ad-supported cable’s top-rated movie in key demos in one year.
In Nielsen’s preliminary national estimates, “Unbreak My Heart” averaged 3.6 million viewers, including 1.7 million adults 18-49 (1.3 rating) and 1.8 million adults 25-54 (1.5 rating). It stands as cable’s No. 1 original movie with adults 25-54, women 25-54 and women 18-49 since the January 2015 premiere of “Whitney” (1.7 rating in 18-49, 4.5 million viewers overall), also on Lifetime.
Immediately after the movie at 10 p.m., the special “Beyond the Headlines: Tony Braxton,” drew 2.8 million viewers for Lifetime, including 1.3 million adults 18-49 and 1.4 million adults 25-54. It featured interviews with Toni and her family, L.A. Reid, Babyface, record producer David Foster and songwriter Diane Warren.
