Can I just have a moment to explain that regardless of how it does on the chart, this has been a very intriguing campaign that not a lot of big popstars would dare do and for obvious reasons like angry/impatient fans, being questioned the real need of such a campaign etc. However the videos are on point, the storyline thus far has been amazing. Like that 30 seconds video for all the rooms was a trailer and a short movie is now happening, one room at a time.
if only it was managed properly and Adele didn't release
in all seriousness I hope this does well for her. Even though it took long, this is a lot of effort.