I can imagine how the Anti meetings go.
Stupid marketing intern #1: "You know what would be a good campaign? Releasing non commercial songs for half a year and then do nothing the next half! That will get people hyped!"
Stupid intern #2: "Yes! That sounds great! Let's also open a website that alienates half of her fanbase and make it US only! It will tell people to be patient! Hyped just by saying the idea!"
Jay-Z: "omg Yes that sounds very good! It will be a hit for sure, let's profit from this and make it tidal exclusive! We'll tell Rihanna about it when she's back from vacation."
