I wasn't in here this weekend.
The way Bieber came in PUNCHED the haters and used Beyonce's surprise gimmick but did it correctly.
He was ABLE to hit #1 and sell singles without the gimmick and then waited until release to make videos for which some don't even include him as they tell a story.
THIS IS THE WAY to do well pre-release, release and then keep the excitement going without being all me me me gimmicky gimmicky gimmicky.
He always wins.
