Hmm, well if Bey did change it Sasha would be a great name for the scent. Abercrombie does already have a fragrance by the name of FIERCE. I use it. However, I don't think it'd be confused since FIERCE by Abercrombie is for men and Beyonce's fragrance is for women. Also, the branding would be different and would be Fierce by Beyonce. The word fierce cannot be copyrighted. We shall see what comes of this.