There's not really a rhyme or reason. She basically sits on her laptop all day like a 16yr old, she runs thru all the gossip sites, tumblr, twitter, etc. She gathers imagery and ideas in her head and then she finds a way to make it ridiculous. She never wanted to wear something that wasn't going to piss someone off. Especially during Born This Way, she wanted everyone to think she was a mess. I have no idea how her mind works with her costumes now.
I wanna be your vacuum cleaner
Breathing in your dust
I wanna be your Ford Cortina
I won't ever rust
If you like your coffee hot
Let me be your coffee pot
You call the shots babe
I just wanna be yours