my station still hasn't added DWUW

6th play on Z100. Wow

The rolling isn't going to hurt it to much today right? So it should be a pretty big update.

She's going to get around 0.4-0.6M alone just from Z100's plays tomorrow so expect a good update.

DWUW impacted rhythmic radio today according to Interscope's site

there shouldn't be any rolling basically

Wait what? How does rolling effect work then?

I hope it will somehow exist on Urban AC.

This song keeps accelerating in growth (i.e. didn't start off big first week.). So rolling effect is unnoticeable.

add dates are on Tuesday right? I wonder when Applause will start free falling though.

So it won't be negativly affected by the previous week? Or it will but because it didn't have a radio deal it won't be as bad? I'm sorry. I'm sure this is asked all the time.

Rolling effect happens when a sobg gets played a lot one week and the the next it gets played a lot less. So when artists get radio deals they got spun every hour on most major stations then it drops significantly as the radio deal is over. DWYW never had a radio deal and is instead growing naturally on the radio.

it won't be affected negatively because its first day was small. it had less than a million AI its first day i believe. all the updates this week should be positive because last week they weren't big.

Applause, for example, had a huge AI the first day which is why it had a big negative rolling effect. it had 5+million first day i believe

the bigger AI's you have one week, the more affected you are by rolling the next

All radio updates are compared to their previous week and how many spins/ai they gained over the week before.

30 Lady Gaga - Do What U Want (feat. R. Kelly) 0.0928

slaying!

at least it's doing well in the UK, hopefully her team noticed how much promo can actually help
she needs to do a big tv show like xfactor in the US

Shes about to re-enter Top 20 in Aus.

So basically we gonna feel the rolling effect week after the official add on the radio?

It's not doing bad here either, lets not be dramatic. It has less than 10M AI still despite the gains.

No there is no radio deal that will make the plays abnormally high on the adds date and less the week after.

It will def pick up on iTunes when radio actually starts to play it and she does some promo