Matthew would have never let this happen Beyonce is Beyonce. She doesn't need a buzz or promo single, even if it's just for a Pepsi commercial. Come with the lead single or just don't release anything at all
She kinda does need a buzz/promo single, especially if she doesn't wanna perform worse than 4.
This is actually a really interesting idea. Releasing Grown Woman to iTunes/putting it in an ad that will be played a lot probably, and releasing BD/IBO onto Soundcloud (given they are on the album), are both ways to get people associated with the music of this album and encourage them to buy it more than just being like "Here's the single please buy it". With these two songs, the lead single, and near-future other songs like Standing on the Sun (or w/e the H&M song is called)/the potential for more songs in ads, the GP will have heard 4 amazing Bey songs and they'll be inspired to buy the album. It's pretty much like releasing 4(+) killer songs at once and immersing the general public in this new era. With these songs they'll want to buy the album for sure.
This is actually a really interesting idea. Releasing Grown Woman to iTunes/putting it in an ad that will be played a lot probably, and releasing BD/IBO onto Soundcloud (given they are on the album), are both ways to get people associated with the music of this album and encourage them to buy it more than just being like "Here's the single please buy it". With these two songs, the lead single, and near-future other songs like Standing on the Sun (or w/e the H&M song is called)/the potential for more songs in ads, the GP will have heard 4 amazing Bey songs and they'll be inspired to buy the album. It's pretty much like releasing 4(+) killer songs at once and immersing the general public in this new era. With these songs they'll want to buy the album for sure.