Gaga. $0.99 in the first week >>> other shameless promo

Lady Gaga does more promo.

But Katy promo is more effective

But you know Marry The Night and You and I weren't smashes even with all the promo.

I would say in terms of promotion its like a quantity over quality type thing.

Gaga just did all the performances and media hype she could think of, put she didn't make great use out of opportunities.

Katy had less promo, but it was more effective.

So I don't know what the answer is

When it comes to actually hitting the pavement GaGa is relentless, there was this graphic someone made with all of GaGa's promo outings for her Born This Way singles, and it was a lot. Not to mention all her random endorsement tie ins in the beginning of the BTW era.

But when it comes to tactics, Katy doesn't give up. But still throwing someone on a remix, and calling up Itunes to reduce the price of a single, is far less work than trying to perform on every TV show known to man. So I give it to GaGa.

In the end, Katy's have proven more effective as of late.

gaga

Only one of them is successful with her promo tactics

Gaga. She had so much media presence throughout 2011!

Katy has never performed LFN (TGIF) on TV & a handful of her singles (E.T., One That Got Away, Wide Awake) were only performed 1-3 times.