I think they planned to release Mine, Back To December, Speak Now, The Story of Us, and probably Haunted when Speak Now was released
But it's changed after they saw Taylor was not successful on pop with TSOU, and they preferred to agree with fans' favorite, go back to country radio with Sparks Fly
And I think Ours is the way to save the fail of this era. Still at country, but something that hasn't released, because ITWAM and Superman are not country
I think all of the singles were pre-determined, save for the last single.
Once TSOU failed on top 40 I think they were hesitant to release SF there.
i think since she was the one who suggested nicki minaj to release the bonus track super bass, she did have that idea in mind, and after SB became a megahit they decided to go the same way!!!