Massive Tracking for 'Hunger Games' Could Mean a $100 Mil Opening
Let the games begin.
Initial tracking for The Hunger Games -- the film adaptation of Suzanne Collins' novel -- is so strong that box-office observers, along with exhibitors, believe the Lionsgate movie could approach $100 million in its domestic debut.
Headlining Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth, Hunger Games is sparking the same sort of prerelease interest as the blockbuster Twilight franchise, though that book-to-film series was fueled largely by females.
Hunger Games has the advantage of appealing to more males than Twilight did, though the strongest quadrant for Hunger Games is females younger than 25, according to tracking. That's followed by older women, younger males and older males.
The first Twilight debuted to nearly $70 million in November 2008.
"There's no doubt about it, more males will show up for Hunger Games," one rival studio executive said.
Gary Ross directed Hunger Games, with Nina Jacobson producing.
Forecast (3/1): On the heels of the highest-grossing February in history, the box office party looks like it will keep raging on the first weekend of March. Dr. Seuss' The Lorax, which is the second fully animated movie from Illumination Entertainment, opens at 3,728 locations, including 269 IMAX venues (a 3D theater count is not currently available). Meanwhile, found footage comedy Project X reaches 3,055 locations.
Weekend Forecast (March 2-4)
1. The Lorax - $53.5 million
2. Project X - $21.5 million
3. Act of Valor - $14.7 million (-40%)
4. Journey 2 - $7.4 million (-45%)
5. Good Deeds - $6.5 million (-58%)
6. The Artist - $4.7 million (+62%)
I went to an early screening for Project X and the film is hilarious. Obviously, the film is critically panned, but nonetheless a funny comedy. I suggest people not to waste their money on this film, though.